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Designed to stand out and say ‘Expensive', SanDisk's traditional Extreme packaging is very pleasing on the eye.
It's declaration of serious performance is emblazoned across the front. We'll be putting this to the test shortly.
Given that traditional USB 2 transfers were in the tens of megabytes range, anything that claims to move data over 100MB/sec has to be a welcome relief for video editors and other serious professionals.
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The reverse of the packaging is reserved for a multilingual explanation of what a gigabyte and megabyte might be – just to avoid confusion with the ‘special people' when it doesn't report what they thought it might.
Inside the packaging, you get the neat little drive – as well as a card that tells you that you're the lucky recipient of a one year free subscription to RescuePRO, which is recovery software. We have all lost data at one point or another, so it would be nice if there was a chance to rescue it.
Other companies do make things like this available, but they normally play it down and make you ask nicely. SanDisk's approach makes for smoother marketing and opens up the possibility of a future revenue stream (assuming years 2, 3 and beyond have a cost associated with them).
Utilising a simple push mechanism, the SanDisk Extreme Pro protects its sensitive blue end with a simple retraction.
Now you see me, now you don't has been given a high-speed USB twist.
Enough of the aesthetics. On with the testing.
