Humble’s Choice subscription service has been an excellent way for players to get their hands on a strong selection of titles each month for a relatively low cost. It seems the service was too good of a deal however, as Humble has now announced a massive price hike of almost 30%.
Humble Choice subscribers recently received an email stating that from the 1st of July, the monthly price for the service is going up from £8.99 a month to £11.49 – almost a third higher than its previous cost. In addition, a yearly subscription will now set you back £119.99 (compared to £98 previously).
Unfortunately (though unsurprisingly), the service itself is not getting any better as a result of this change, with Humble simply promising that “your benefits aren’t changing” – meaning in essence your benefits are now worse in value.
Of course, Humble is far from the first service provider to increase prices, with PlayStation Plus and especially Xbox Game Pass seeing quite a few price hikes in recent years.
Still, an increase of almost 1/3rd is not an insignificant number, and so it will be interesting to see how this impacts future subscription figures – especially as current memberships inevitably lapse.
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KitGuru says: What do you think of this price increase? Is it justifiable? Should Humble have added extra benefits to compensate for the increase? Let us know down below.