Microsoft showcases accessible packaging for its Xbox Adaptive Controller

“A lot of these limited mobility gamers are actually used to opening packages with their teeth,” explains Microsoft packaging designer Mark Weiser. “We wanted to deliver an empowering unboxing experience,” without the need for assistance. “We treat packaging as part of the product,” adds Kevin Marshall, creative director of design at Microsoft. “Packaging really has the potential to validate and shape consumer experiences.”

Microsoft achieves this through many rings, hoops, hinges and access points to make it as easy as possible to unbox. The user starts by tearing the main strip down the top centre of the box to make the protective packaging unfold itself, revealing the box of the controller itself. Removing an easy-to-peel sticker on the bottom-side of the package reveals a ribbon, which – when pulled upward – opens the box to reveal the controller. Finally, removing the pad by pulling the tray outward reveals the included accessories behind it.