To test power consumption today we are using a Keithley Integra unit and we measure power consumption from the VGA card inputs, not the system wide drain. We measure results while gaming in Crysis Warhead and the synthetic stress test Furmark and record both results.

The card demands around 240 watts when gaming, perfectly acceptable considering the frame rate power it delivers.
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It’s a great card for performance and some light future-proofing… At the cost of about $700 and tax… that is hard money to justify, unless you know you will not regret it. Again, the price is probably the only ‘con’ but at the same time, it is difficult to justify the high price as a con, when this is a company’s flagship device we are talking about. If anything, I am just glad it didn’t start at a price much closer to the Titan (for how it performs, compared to the GTX 780)… that is just $300 dollars way north of the 780 Ti (or $600 if its SLI).
Hard to go wrong with one of these.